What’s in a tradeshow?

Hawaiian Sun Booth

I was invited to have a booth at the Team National Grand Convention in Atlanta for 3 days (Sept. 2011).  Never having done a trade booth, I had no idea where to start.  I had been to many apparel and accessory shows. That is not what I needed…I needed core info – how much inventory do I take, what is the most inviting setup, how should I package sales, do I offer a drawing for a prize???  So many questions.  I searched google, pininterest, blogs….everywhere for info to answer my questions. 

Yes, I did need to go a drawing for a prize. Yes, I should put purchases in a cute bag.  Yes, I should open the space up for attendees to walk in and feel comfortable.  Yet, I still not know what would be the best setup to represent  www.shophawaiiansun.com …I decided to set the booth up just like a boutique.  Turns out…I had a great setup!!!!  I had amazing feedback and sold tons of stuff.  Made contacts and met some truly amazing people!!!!  I truly had the best time of my life interacting with people all over the US. Here are more pics of the booth…maybe these pics can help someone else find a setup that is right for their company.

Shelf display


About Hawaiian Sun

After being asked repeatedly "If you could do anything you wanted in life, what would it be?" I grew up working in the restaurant, engineering, and realestate businesses far removed from the fashion industry, and kept answering the question the same way. "I would own a clothing store." The realization of this goal began the journey into launching Hawaiian Sun. It started with the vision of providing the latest for the fashionably hip along with providing exceptional value, quality, and superb customer service. Since its' inception in 2008, Hawaiian Sun has grown from a dream to reality. As a company, Hawaiian Sun features chic fashion apparel, jewelry, handbags, accessories, and gifts in today's latest styles. From celebrity-inspried finds, to premium denium and gorgeous night wear, there's always something new to discover inside our doors. As a customer experience, Hawaiian sun is edgy and fun. We offer all the amenities of boutique shopping, without the high pressure sales tactics. We know what real women want in fashion and we do our best to make that happen every day at our store. Our brands consist of emerging new designers and we travel all over so that you can find a style to call your own. We buy in very limited quantities. We welcome you and hope you visit often. Our storefront is in Grenada, Mississippi and we add new, great items to our website every week!
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